What’s Eco’s competitive advantage?

Eco team: It depends on how you define competitors. If we’re talking about the ECO APP, the reality is that our product and our business are structured in a way that we want to give all the benefits back to the users. We want your money to be working for you. When we think about that, our durable competitive advantage is that our business model doesn’t require us to skim from users. Every financial service is a company, with a business model that requires them to take money out of users’ pockets in one way or another. Ours doesn’t. As a result of that, we are just able to offer better and more sustainable benefits, because we don’t take that margin that another company would be taking to pay itself.

The durable, sustainable advantage is that our business model is such that we don’t need to take money out of your pocket. And, we’re able to pass all the benefits back to you, that’s the core, sustainable advantage.